Celebrating Dealer Partnerships at uMW Lubetech’s Appreciation Dinner 2026
11th January 2026
Shared progress is shaped through consistency, collaboration and a common ambition to grow. These values were reflected as UMW Lubetech Sdn. Bhd. hosted its Dealers Appreciation Dinner 2026 at Genting Highlands, Pahang, an evening dedicated to recognising the commitment and achievements of its dealer network from across the nation.
The event brought together dealers who continue to grow alongside the brand, navigating market shifts and evolving customer needs together. The evening reflected the organisation’s continued focus on strengthening engagement and collaboration with its business partners.
A key highlight of the evening was the unveiling of Pennzoil’s refreshed packaging and new label design, symbolising innovation, premium quality and the brand’s continued leadership in advanced lubricant technology. The launch was officiated by Encik Ami Akhram Abdullah, Director, Manufacturing & Engineering, Sime UMW and witnessed by Encik Iskandar Mohamed Salleh, Head of UMW Lubetech Sdn. Bhd. and Mr. Yee Chun Lung, Head of Sales & Marketing, UMW Lubetech Sdn. Bhd. More than a visual refresh, the new design enhances product clarity, improves shelf impact and reinforces Pennzoil’s position as a trusted choice for modern engines.
The evening continued to be marked by fresh milestone with the official launch of GRANTT QUASAR CK-4 formulated to meet the latest API CK-4 standards. Introduced by the same gentlemen, the launch technologically advanced lubricants solutions for commercial and industrial applications.
Beyond product milestones, the evening also celebrated the people behind the performance particularly partners who drive results on the ground every day. A special awards presentation recognised exceptional achievements across the dealer network, including the Million Dollar Customers Award, Top GRANTT Performer, Top Pennzoil Performer and GEP Rookie of the Year. These accolades honoured outstanding sales performance, strong brand advocacy and exemplary growth across the dealer ecosystem.
The recognition reflects UMW Lubetech’s appreciation for the dedication, resilience and partnership demonstrated by its top-performing dealers throughout the year.